HowTo Network emblem How To: Gaming THE HOW TO CO. — EDITION 10
A small parcel being prepared on a dark desk: an open rigid mailer with a sleeved and toploaded card inside, a blank shipping label, packing tape and scissors, lit cold from one side.

CARD VALUES  ·  THE SECOND PAIR  ·  LISTED AGAINST LANDED

What you list it for, and
what actually reaches you.

The headline figure is the last moment the whole amount is yours. Everything after it is a short, entirely public list of deductions that almost nobody adds up until the second or third time they sell something.

THE ORDER, NOT THE RATESBULK IS NOT LAZYDISCLOSE THE FLAW

Selling is the only part of this hobby with an invoice at the end of it — and the invoice is the first honest valuation most people ever see.

Nothing here is hidden or sharp practice. Every deduction on this page is published, agreed to in advance and visible on a statement. What is missing is anybody adding them together in one place, in order, so that the number at the bottom can be compared with the number at the top. That comparison changes how you price, what you bother listing at all, and how much of a collection you sell as a lot.

Listed, and landed.

THREE PAIRS  ·  THE GAP IS WHAT THIS PAGE IS ABOUT
WHAT YOU LISTED IT AT
The headline

The figure you chose, the one in the title, and the only one anybody discusses. It is also the last time in this process that the whole amount is yours.

THE GAP
Everything in the ledger below.
WHAT REACHED YOU
The remainder

After the platform, the payment, the postage and the packing. Nobody is hiding it — it is simply never printed anywhere as a single figure.

SOLD THIS WEEK
Priced to move

You set it under the run of recent sales and it goes almost immediately. The discount is real and it is the price of being finished.

THE GAP
You are buying your time back.
SOLD EVENTUALLY
Priced to wait

You set it at the top of the range and wait for the one person who wants exactly that card. It may be months. Both of these are correct; they are answers to different questions.

ONE CARD, SOLD ALONE
Full attention

Its own listing, its own photographs, its own postage. Worth it above a certain value and ruinous below it, because the cost of sending one card barely changes with the card.

THE GAP
Postage does not scale down.
FIFTY CARDS, SOLD TOGETHER
One transaction

A bulk lot goes for less per card and costs a fraction of the effort. For most of a collection this is not the lazy option, it is the only one that was ever worth doing.

Nobody is being cheated in any of those three rows. Every one of them is a trade somebody made on purpose without ever writing down what it cost.

NO FEE OR POSTAGE FIGURE APPEARS ON THIS PAGE. THEY ALL CHANGE. THE ORDER THEY COME OFF IN DOES NOT.

What comes off.

IN ORDER  ·  THE LAST LINE IS THE ONLY ONE YOU KEEP

The listing price

Where every conversation about selling starts and, for most people, where it also stops.

THE ONLY LINE ANYBODY QUOTES

The platform's cut

Taken from the total including whatever the buyer paid for postage, which surprises people the first time they read a statement closely.

− MARKETPLACE

The payment processor

A separate business from the marketplace and a separate deduction, even when the two arrive on one line of the same statement.

− PROCESSING

Getting it there safely

Postage, and the rigid mailer, the toploader and the tape that stop the card arriving in a worse condition than the one you described.

− POSTAGE & PACKING

The half hour it took

Photographs, description, packing, the trip to post it. Not a cost anybody bills for, and the one that decides whether selling one card at a time was ever sensible.

− YOUR TIME

What you actually keep

Work this out once, on one real sale, and you will price the next hundred differently — and you will stop listing the cheap ones individually.

= THE REMAINDER

DO THIS ONCE, WITH REAL FIGURES, ON A SALE YOU HAVE ALREADY MADE

The ledger is short and everybody can recite it. Almost nobody has ever added it up on a card they actually sold.

Describe it before you photograph it.

THE PART THAT DECIDES WHETHER IT COMES BACK
WHAT YOU WROTE
“Near mint”

A phrase with no owner. Two collectors will read it two ways and only one of them is holding the card.

THE GAP
A word against a photograph.
WHAT THEY EXPECTED
Perfect

Because that is what the phrase sounds like to somebody who has not seen it. Grading language exists precisely so this argument does not have to happen.

THE PHOTO YOU TOOK
The good side

Flat light, straight on, from the angle where nothing shows. Entirely normal, entirely human, and the single commonest cause of a return.

THE GAP
What you did not photograph.
THE PHOTO THEY NEEDED
The corners

Corners, edges, and the surface tilted against a light. Show the flaw and price it in. A disclosed flaw costs you a little; a discovered one costs you the sale and the postage both ways.

Every return I have ever heard about came from a gap between a description and a card, and not one of them came from a card that was described too harshly.

Macro on the sealed edge of a rigid cardboard mailer, the fibres torn where the tab has been pressed.
THE SEAL. THE LAST THING YOU CONTROL ABOUT THE CARD.
A postal scale on a dark desk with a small package resting on it, its display glowing but unreadable.
POSTAGE BARELY CHANGES WITH THE CARD. THAT IS THE WHOLE CASE FOR BULK.
A roll of packing tape standing on end beside a stack of flat rigid mailers under hard side light.
PACKING IS A COST. IT IS ALSO THE CHEAPEST INSURANCE ON THIS PAGE.
A wide desk scene of outgoing parcels lined up ready to go under cold light at night.

A ROW OF THESE IS ONE AFTERNOON. THE SAME CARDS SOLD ONE AT A TIME IS A MONTH OF THEM.

A close view of a printed label sheet with the backing peeled at one corner, carrying no text.

The first time I added the whole ledger up on a real sale, I stopped listing anything cheap on its own. Not because it was not worth money — because it was not worth the afternoon.

WORDS BY IAN  ·  TRADING CARDS
READ MORE FROM THIS WRITER ›

The how-to guides for selling it.

How to Work Out What a Sale Actually Nets YouGUIDE PENDING
How to Photograph a Card So Nobody Is SurprisedGUIDE PENDING
How to Describe a Flaw Without Killing the SaleGUIDE PENDING
How to Decide Between One Listing and One Bulk LotGUIDE PENDING
How to Pack a Card So It Arrives in the Condition You DescribedGUIDE PENDING

That is one card, one sale, one afternoon. The last page is about the thing underneath all of it — why the number moved at all.